Work

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A look at the work, systems, and outcomes Enfactum has built across Southeast Asia.

Featured programmes

21 programmes with measurable commercial, operational, or ecosystem outcomes.

AI EcosystemsGrowth InfrastructureEnterprise Technology
HP

Challenge

HP needed to build a regional AI innovation programme that would go beyond startup scouting to create enterprise differentiation and recurring revenue.

Enfactum's role

Enfactum designed and operated the full programme — from mandate definition and ecosystem mapping through startup curation, enterprise matchmaking, pilot management, and commercialisation architecture.

"Innovation programmes succeed when they're designed as operating systems — with commercial architecture, not just demo days."

Singapore · Malaysia · Indonesia · IndiaDiscuss a challenge like this →
21Countries with ecosystem access
8,000+Enterprise customers reached
48,000+Channel partners in network
30+AI startups delivering in GA
AI Ecosystems
Growth InfrastructureBrand & DemandMedia & Publishing
The Economist

Challenge

The Economist needed to overhaul its APAC marketing capabilities to drive subscription growth — fast — without the cost and timeline of a traditional agency build.

Enfactum's role

Enfactum led the full Build-Operate-Transfer engagement — team assessment, rapid deployment, integrated growth operations, and capability transfer.

"Build-Operate-Transfer works when you deploy Growth Architects who run the work — not consultants who advise on it."

Singapore · Regional APACDiscuss a challenge like this →
47%Cost savings vs. traditional model
6 wksFully operational growth team
50%Reduction in agency fees
2 QtrsRevenue ahead of plan
Growth Infrastructure

More programmes across capabilities and sectors

Live Experiences
HP

Regional APAC
Challenge

HP needed a product launch that would generate measurable pipeline — not just industry buzz — for its large format printing ecosystem.

Enfactum's role

Enfactum designed and produced an immersive launch experience built backward from commercial objectives, with integrated follow-through into pipeline.

Outcomes
US$3MProduct pipeline from launch
$12K+Artwork sales at event
30+Press articles generated
Live Experiences

"The most powerful launch experiences are commercially designed from day one."

Growth Infrastructure
The Economist

India
Challenge

The Economist needed to re-enter the India market with a commercially sustainable model — not a standalone local operation.

Enfactum's role

Enfactum architected the partnership with Hindustan Times, designing a digital-first distribution model that achieved immediate GTM results and sustained growth.

Outcomes
3-digit %Subscription growth over 3 years
ImmediateGTM results from launch
SustainableDigital-first partnership model
Growth Infrastructure

"Market re-entry works when you partner with local distribution power rather than replicate global operations."

Growth Infrastructure
HP

India · SEA
Challenge

HP needed a scalable, low-cost way to engage and activate its graphics partner network across India and SEA — beyond traditional email and events.

Enfactum's role

Enfactum built a WhatsApp-based partner engagement programme with structured communications, enablement content, and partner activation workflows.

Outcomes
80%+Engagement rate
1,300+Partners enrolled
80%+Lower cost per connect
Growth Infrastructure

"Channel engagement scales when you meet partners where they are — not where your CRM lives."

Brand & Demand
The Economist

APAC · Global
Challenge

The Economist needed a cost-efficient subscription acquisition channel that could scale globally without proportional cost increases.

Enfactum's role

Enfactum built and operated a global affiliate engine — from partner recruitment and onboarding through performance management and continuous optimisation.

Outcomes
25%Lower CAC vs. other channels
8%Of total APAC subscription sales
80+Affiliate partnerships
Brand & Demand

"Affiliate programmes become strategic when they're designed as acquisition infrastructure — not a side channel."

Growth Infrastructure
Lexmark

Regional
Challenge

Lexmark needed to grow market share in a competitive landscape by activating its MPC (Managed Print Channel) partner segment more effectively.

Enfactum's role

Enfactum designed a segmented channel engagement strategy with structured loyalty architecture, tiered activation, and revenue coverage expansion.

Outcomes
+4%Market share growth
10→20%Revenue coverage expansion
ScalableStructured loyalty architecture
Growth Infrastructure

"Channel engagement drives market share when it's structured around commercial tiers — not uniform incentives."

Brand & Demand
MyRepublic

Singapore
Challenge

MyRepublic needed a scalable acquisition model with zero upfront risk — paying only for verified sales, not clicks or impressions.

Enfactum's role

Enfactum built and operated a pay-for-results performance model with full management, predictable CAC, and a scalable partnership network.

Outcomes
Pay-per-saleZero upfront risk model
PredictableCAC across all channels
ScalablePartnership network
Brand & Demand

"Performance marketing becomes strategic when you absorb the risk and prove the economics first."

Growth Infrastructure
Oracle

Regional APAC
Challenge

Oracle needed a consultative sales framework that could generate qualified pipeline from diagnostic engagements — not cold outreach.

Enfactum's role

Enfactum designed and deployed a Digital Health Assessment framework — an insight-led selling model deployed across major accounts to create qualified pipeline.

Outcomes
QualifiedPipeline generation
ConsultativeSales framework deployed
Major accountsDeployed across enterprise
Growth Infrastructure

"Enterprise pipeline grows when you lead with diagnostics, not product demos."

Brand & Demand
Loose Moose Wine

Singapore · Malaysia · Australia
Challenge

Loose Moose Wine needed to launch across Singapore, Malaysia, and Australia simultaneously with measurable revenue from day one.

Enfactum's role

Enfactum built a performance-led expansion strategy — affiliate recruitment, retail distribution partnerships, and digital revenue generation across all three markets.

Outcomes
3Markets launched simultaneously
100+Affiliate partners
Jaya GrocerRetail distribution secured
Brand & Demand

"Multi-market launch succeeds when you build distribution infrastructure before you build awareness."

Additional work

More work across capabilities and sectors.

TikTok Shop Pharma

Brand & DemandConsumer & Brand Growth
A traditional pharmaceutical brand needed to establish digital commerce dominance on TikTok Shop across Indonesia.
1B+IDR monthly revenue
10M+Total reach across network
JSHealth Vitamins

Brand & DemandConsumer & Brand Growth
JSHealth needed scalable, cost-efficient acquisition channels across multiple global markets without proportional ad spend increases.
+411%ROAS via partnerships
+311%Total ROI delivered
Brands For Less

Growth InfrastructureConsumer & Brand Growth
Brands For Less needed a structured go-to-market strategy and digital infrastructure to launch in Southeast Asia from scratch.
+42%Site traffic uplift
Full scopeGrowth strategy deployed
Seagate

Brand & DemandEnterprise Technology
Seagate needed to improve global digital performance — driving more qualified traffic while reducing cost per lead across multiple regions.
+43%Qualified traffic increase
-27%Cost per lead reduction
HP

Growth InfrastructureEnterprise Technology
HP needed to accelerate SMB pipeline generation in Malaysia through integrated digital and channel activation.
60%Lower cost per lead
2,000+Unique leads delivered
VIP Industries

Growth InfrastructureConsumer & Brand Growth
VIP Industries needed to activate its dealer network and drive measurable quarterly sales targets across India.
120%Quarterly target achieved
3xMicrosite traffic growth
Sephora

Live ExperiencesConsumer & Brand Growth
Sephora needed a Malaysia re-launch that would generate record attendance and establish cultural relevance beyond a standard store opening.
RecordStore opening attendance
ViralSocial media impact
Delsey

Growth InfrastructureConsumer & Brand Growth
Delsey needed structured distribution and market activation across Asian markets to reach volume at scale.
200K+Units sold
Multi-marketDistribution network
HP

AI EcosystemsEnterprise Technology
HP's enterprise customers needed practical AI implementations — not innovation theatre — with measurable data and operational outcomes.
5+Major enterprise AI implementations
100K+Records enriched via AI
Lazada

Live ExperiencesNew Economy & Innovation
Lazada needed to break engagement records across SEA markets for its flagship 11.11 shopping festival.
RecordBreaking engagement across SEA
Multi-marketSimultaneous activation
Redington

Brand & DemandEnterprise Technology
Redington needed a scalable content platform to support partner engagement and channel enablement across the region.
50+Video assets produced
100%Strategy deployed

Next step

Have a growth challenge to discuss?

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Or email us directly at info@enfactum.com