Innovation, Brand Strategy, GTM
With over 20 years of experience in brand strategy, innovation, transformation, and GTM, Joël is a seasoned strategist who has spearheaded the development of category-defining brands and innovation using cutting-edge creative technologies.
Joël has worked with multinational corporations such as Unilever, P&G, Mondelēz, Coca-Cola, Nestlé, Kellogg’s, Abbott, Merck, Pernod-Ricard, Red Bull, Sanofi, Sennheiser and many more across Europe and Asia-Pacific.
He is now helping startups and scaleups grow through differentiation.
Key Areas Of Expertise
- Brand strategy
- Innovation
- Value proposition development
- Research
- Transformation
- GTM (Go-To-Market)
- Blockchain
- AI
- Thought leadership
- Communication