Innovative Brand Design Leader: Transforming Brands Across APAC
Based in Singapore Mark brings over 27 years of FMCG brand expertise in Asia, reshaping brand strategy and orchestrating transformative brand experiences in CPG and retail design across emerging and developed markets.
Mark is deeply committed to leveraging strategy, design, and innovation to engineer impactful business and brand transformations that resonate with consumers. His passion for human-centred design, and leveraging design for positive impact has consistently yielded substantial value for the organisations he has partnered with.
Key Areas of Expertise
- Research & Insights
- Design Strategy
- Brand Strategy
- Brand Architecture
- Portfolio Management
- Brand & Corporate Identity
- Identity Management
- Packaging design
- Retail Experience
- Brand Activation & Communications
- Consumer/Shopper Journey
Business Categories
- Beauty (skin, hair)
- Personal Care
- Household
- Food & Beverage
- Alcohol
- Tobacco
- Luxury/prestige
- Banking & Finance
- Consumer electronics
- Energy
- Hospitality
- Healthcare
- Automotive
- Construction
Clients
- Unilever
- PepsiCo International
- Coca Cola
- Danone
- Nestle
- Mondelez
- Energizer
- 3M
- Diageo
- BAT
- Del Monte
- Kirin
- Fraser & Neave
- Yeo Hiap Seng
- Asia Pacific Breweries
- United Stout Marketing
- J&J
- Fonterra
- Lion Corporation
- Malaysia Dairy
- Masan Corporation
- Boncafe
- ChevronTexaco
- Henkel
- Olam
- Pan Pacific Hotels & Resorts
- OCBC Bank
- Pan United Corporation
- Health Management Institute
- Starhub
Mark Guerrier
Innovative Brand Design Leader: Transforming Brands Across APAC