Irfan

A growth specialist with a technology driven approach with over 25 years of
experience. Hands-on approach and experience in leading agencies like OgilvyOne, DDB Group, JWT, Dentsu and Bates for developing strategy, performance marketing, media, digital and social media marketing, web and mobile development.

 

Growth: Assessment of existing venture or group, identifying or creating differentiators, retaining or replacing talent, training and development, implementing new processes and frameworks, monetising opportunities, analysis and development.

Communications: Strategy development, Copywriting, Photography and video, Storylines, Ad creation, message development, Campaign planning and key visual development, brand identity creation.

PR: Media relations, press release development, Press conference event planning, monitoring, story development.

Performance Media: Ad adaptations, ad testing, search/ display, programmatic and social media ad planning and placements, ad analytics and adjustments, media partner selections, affiliate channel development.

Technology: UX and UI briefing and evaluations, design enhancements, software structure and database definition, coding in HTML5 and CSS3, build and testing of web and mobile applications. Built tech devices like selfie mirrors, gesture controlled screens and NFC based applications.